SEO · 2026
SEO · May 2026
Five SEO shifts every UK business should plan for this year
AI overviews, intent-led queries and topical authority are reshaping organic search. A practical look at where to focus first.
Read MoreFrom the journal
Field notes
from the work.
Honest, practical takes on digital marketing — SEO shifts, paid media creative, email automation and the small habits that compound into measurable growth.
Meta Ads · 2026
Meta Ads · April 2026
Why your Meta creative is outdated — and how to refresh the funnel
Performance gains rarely come from new audiences. The real lever is creative volume, hook discipline and a tested testing process.
Read MoreEmail · 2026
Email · March 2026
Email automation that earns its place: a four-flow starter
Welcome, abandoned browse, post-purchase, win-back. A simple framework for the four flows that quietly do most of the work.
Read MoreMore posts coming soon. In the meantime, get in touch if you’d like to talk through any of these in detail.